Guide to Designing Your Company Logo
If you have a company logo or if you are still trying to come up with a company logo, make sure that it actually represents your company’s ideas, nature, values, and its vision for the future. Logos should be able to create an impression in people’s mind about a company and its values. In a logo people should be able to relate to a company’s quality and values. It is important to have a unique and timeless logo design so that you can build you company’s brand image.
A design might be a masterpiece but may not be good on a logo. It does not need to prove how great a designer the logo maker is. People judge a company but its logo and the logo is judged based on the elements that form its design. Below are some tips on designing a logo which can be useful in creating a unique design and something the people will always remember.
Your competitors’ logos should feel inferior to yours. It must be unique in such a way that people relate that logo to only one company and they are not confused to which company the logo belongs to.
In the latest logo design news, experts suggest not to follow logo fads and trends. You should have a well designed, timeless logo that holds value even after several years since its creation.
One great example is the logo of Mercedes Benz which is a simple three-pointed star. And this has been their logo for the last 80 years or so. Because it has survived for these many years it has become one of the most recognized logos worldwide.
Do not ever copy or get inspiration from the logo of another company. You will not have your own identity if you do this and you can be in trouble legally for trademark violations.
You should have a compact logo that will look good on any display items like brochures, magazines, business cards, and websites. A good logo is something that people can read texts on which is neither too big nor too small.
Beauty and simplicity go hand I hand. If you want your logo to be easily read, then simple fonts should be used. Use less than three colors and have minimal variations in the fonts that you use. Too many colors and too many fonts can spoil your logo and makes it forgettable.
A simple, unique and adaptable logo design should be able to express a company’s business, culture, values, and its vision.