Thinking Small and Doing Big
Gone are the days when businesses were all about selling. Everything stems from relationships even business. You will be right to say its personal. The customer is the only thing that remains constant in the business. The customer reigns supreme with their needs, desires and concerns being the basis for every step taken by a business. Customers come in all forms from individuals to other entities among others. The only way that you are succeeding in business is to have a consumer oriented mind behind your business operations.
Whatever your parents told you about making new friends could be the advice of the century. It opens doors for you in business. Using the internet to hold conversations with people and showing up in business seminars might do your business a whole lot of good. It forms the basis of future business relationships. You do not have to go build a customer base starting with your family and friends could give you leverage. You should not close the chapter there. They may range from your family doctor, dentist, postman , your barber or stylist or even your mechanic. They have what it takes to take your business to the next level and the fact that they are easy to approach makes it even better.
If you sense that expressing yourself is a challenge then email marketing was meant for you. Its got you covered on any kind of news, developments , short videos and any kind of message that you may want your customers to see. It takes time to convince a person to work with you and this platform might just be it. Personalizing it using the information they have provided makes them feel much more appreciated. There should always be an opportunity for clients to say what they feel about the business. If you want to go far you are better off with getting honest reviews even the negative ones. You get better in delighting your customers and problem solving before they become a threat to your business,.
Receiving a token puts a smile on everyone’s face. Your loyal customers will appreciate your attempt to thank them for being supportive of your business. If you ask nicely they might want to help you advertise through word of mouth. It is amazing what good promoters your client base can be of your business. In exchange preferential treatment would be in order. The fact that they have been standing with you for sometime makes them a very crucial part of your business. Honesty is the corner stone of any business. The best behavior is to honor promises and to never stop following up and responding to clients even when things stall. People will only care if they get the same treatment from you.
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